First of all, what is a CTA Button? Call-to-action (CTA) are the buttons that are meant to guide users towards your goal conversion. It’s a fundamental part of your interface that users need to press to make the action you want them to take.
CTA buttons can vary in style and size depending on your goal. Some common examples of call-to-action buttons are:
All CTA buttons have a goal: to get your app or page visitor to click and convert.
So here are my set of tips to help you create better call-to-actions and increase your design conversion rate.
Don’t use “submit” or “send” on your form buttons. Instead, provide a copy that speaks the same language as the user does.
Instantly show users what they will achieve by pressing your button.
Use bold, highly contrasting colors for your CTA’s.
Don’t try to blend/mix your primary converting buttons alongside other UI elements or backgrounds.
Don’t make your conversion buttons too small. Do make them prominent and bold.
When working on a web project, it’s a must to use a set of buttons for different resolution breakpoints.
Don’t make your buttons look boring. Instead, use both style and interaction to build the urge to smash that pretty & fun thing.
Ensure your CTA’s vocabulary is clear and actionable.
User attention is precious, so use the momentum to quickly get to the main point with a short but striking copy.
Therefore, it’s crucial to be open to longer text variations when designing your buttons. Just make sure the action behind the text is 100% predictable.
Images that act as buttons, like product cards or galleries, must have “alt” tags.
The attached information helps to rank your page higher and provides helpful context to people with visual disabilities.
Make sure that all clickable elements have <alt> tags included.
Based on the research by Unbounce, a first-person copy like “I” and “my” is more effective than using “you” and “your,” resulting in higher conversion.
Since the primary driver for buying and clicking things our own emotions. Using the first-person pronouns in your CTA’s increases emotional impact by associating a personal benefit with action.
Based on my experience, using this trick and a friendlier tone results in a better response from visitors. ❤
Add descriptions to promote the idea of pressing your button.
Put extra proof, rating, or your product best feature to create anticipation towards clicking and achieving something.
That’s all. Thanks for the read! 🙌
Use these tips and your surveillance to come with new cool buttons ideas.
To help you quickly design & test your CTA, you can use tools like buttonoptimizer.com.
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